About us

Exploring the Intersection of Culture, Advertising, & Consumer Behavior.

Decoding day to day influence of pop culture  on brands POPCULTMARK is a platform that dives deep into the evolving landscape of South Asian culture and its impact on advertising, marketing and consumer behavior. From Bollywood to regional narratives, we analyze how cultural trends shape the way brands and consumers interact.


At POPCULTMARK, we explore the intricate connections of consumer behavior. From the influence of Bollywood on modern marketing to the rise of regional content, we look at what developments are happening today that help shape tomorrow’s advertising strategies

Some of the key topics that we will talk about :

  • Cultural Shifts Driving Consumer Preferences
  • Case Studies Highlighting Successful South Asian Campaigns
  • Inclusive Advertising: Gender and Cultural Sensitivity
  • New Media and Digital Trends Shaping Marketing